BRAND IDENTITY | PRINT COLLATERAL | EXHIBIT GRAPHICS | OFFICE GRAPHICS

Midrex Technologies is a leader in the global steel industry with the most production and profitability in direct reduced iron. Midrex Plants are located in over 20 countries worldwide with offices in the US, UK, China, India and Dubai. A lot to chew on, right? We knew we had to do our research working with such a specialized and innovative company. There were initially employee interviews and discussions to get to the essence of Midrex. Our first project began in 2009, when we completed a fresh and effective new corporate brochure. From there we were asked to update brand guidelines, expand all collateral materials and create various large-scale conference exhibits. The Midrex website and social media platforms were refreshed to synch up with the new brand platform. When Midrex recently decided to relocate corporate headquarters, Adam Roth Design Inc. was hired to create a way to enhance company culture. Office walls were covered with bold graphics that included mission, vision, & values, as well as company milestones and community involvement.