ART DIRECTION | PRINT COLLATERAL | DIGITAL

Paul Mason is a talented photographer in Berkeley, CA, whose images have a dreamlike quality. He needed a presence that would help him stand out from the competition, so we came up with a promotional campaign reflecting his work called “Emotional Landscape”. A direct mail poster and email campaign were created to help define Paul as an accomplished west coast photographer who tells stories through his imagery. The fold out poster was designed with handwritten notes describing Paul’s images and overlaid on a topographic map covering his journeys.