ART DIRECTION | LOGO DESIGN | BRAND IDENTITY | PACKAGING DESIGN

Blue Ridge International was an independent company that specialized in portable baby accessories and sold their products under the Safe-Fit brand, as well as licensed products to Fisher-Price. They were looking to develop a completely new brand identity passionate about making innovative baby products that were safe, simple and fun. A new name “Brica” was chosen, derived from the initial letters of the company, and a clean, modern, bright and exciting brand was born. We took the brand from boring to bold by creating a friendly, playful logo, upbeat packaging and vibrant graphics full of personality. Only two years after its launch, Brica caught the attention of Munchkin, Inc. who later acquired them.